Why is cash considered important for businesses?

Cash is essential for businesses primarily because it enables them to meet their short-term obligations, such as paying back debts and loans. This liquidity is crucial for maintaining the operational flow of the business. Without sufficient cash on hand, a business may struggle to cover immediate expenses, pay suppliers, or fulfill payroll obligations, which can jeopardize its financial stability and operational viability.

This short-term cash flow management is a critical aspect of financial health, ensuring that the business can operate smoothly without disruptions caused by financial constraints. While long-term investments, revenue generation, and market share are important for business growth, they often rely on the underlying capacity to manage cash effectively in the present. Thus, the ability to fulfill short-term debts is a foundational aspect of a business's financial strategy.